Small Business

For the homeowner or business owner, theft on any scale is very serious. Too often family heirlooms and objects of personal attachment are lost to thieves. Business theft is costly especially for the small business owner, and often insurance cannot cover all costs. It is often the associated problems caused by losses which can far exceed the replacement cost of stolen assets (i.e. productivity downtime). In some larger companies office theft can be so prolific replacement costs have to be incorporated into budgets.

DataDotDNA is effective for the home, small business and large companies – just ask the people that are already using it. The Australia Broadcasting Corporation (ABC) was one of the first agencies to sign on to the DataDotDNA system in 2000. Their Risk and Asset Manager, Laurie Treloar, had identified a need to protect computer equipment such as laptops, which are attractive and easy to steal, together with a number of highly attractive mobile broadcasting assets. He prepared a business case that showed the cost of protecting 17,000 assets with DataDotDNA would be recouped if they prevented the theft of – or enabled the recovery of – just eight or ten expensive assets like laptops. “In addition to providing a psychological barrier to the theft of assets, the strategy has indeed paid for itself with the return of a number of assets by the police, tracing the assets back to the ABC via the DataDotDNA,” he said. “As these assets are below insurance excess it represents an important recovery for the ABC.”

In a six month trial of DataDotDNA in 40 Australian schools, school property theft was reduced by 89% - an average saving of A$6000 at every school. As a result, all schools in the state of New South Wales were then given the opportunity to use the technology.